The National Lottery had a new family of scratchcards called: Money Multiplier. We presented a fun concept using the one animal known for multiplying more than any other…rabbits. But these bunnies weren’t your average rabbits!
The campaign has been kindly recognised by our industry peers, picking up the following awards: - Accenture Digital Media Awards 2017 - Best Creative: for Money Multiplier #LegendBoy - An Post Smart Awards 2017 - Gold - ‘Copywriting’ for Money Multiplier #LegendBoy, Silver - ‘FMCG/Retail campaign’ for Money Multiplier #LegendBoy and Bronze - ‘Digital Marketing Campaign’ - Checkout National FMCG Awards 2016 - Best New Product Launch (non-food): for Money Multiplier - eir Spiders 2016 - Best Campaign: for Money Multiplier 'That Winning Feeling Multiplied'
As part of the mix we created fake outtakes from the commercial featuring
The full 360 degrees campaign...OOH, TV teasers, sneaky appearances on TV shows and Social